We live in an age of imagination. Each product is a symbol of the designer's craftsmanship. The unique appearance design will leave a deep impression on customers or audience. In most of times, we pay attention to the quality of the product, but ignore its external product’s outlook. If these two factors are combined, they will have amazing effects to the products value. The quality represents the reputation of the product, and the appearance represents the affinity (attraction) of the product.
In fact, coke cola has made a testing for their product. To be honest, to change the flavor of the cola is impossible (which are big unsure factor inside) they were trying to change the bottle’s decoration to attract more consumption. They have chosen the 50 most popular name and put on the cola bottles, which to stimulate the consumer to purchase their product which increasing the cola sales. Like Christina would like to buy cola that come with Christina’s tag. And this also it shows the customer find the connection (common point) with the product. And those products attract them at the same time, because they think this is something worth to remembering. It is a kind of interaction effect. All those designs represent something that they want to express for special moment. In addition, Coca-Cola has also tried to stick some popular word labels on the bottle to gain resonance between the product and customers and promote the consumption of the product.
For example, we have always paid attention to product research and development, and at the same time we have integrated the concept of sustainable development into our products, because environmental protection is an important part of our company's core value, as well as appearance. We firmly believe that products are not only about quality, but a good-looking product is a unique piece of art that represents the client's aesthetic. (client’s flavor)
The realization of product commercial value is the meaning of product design. Product design plays the role of connection, connecting the present and the future, and even connecting the market, the enterprise and the user. Designers need to find a balance and incorporate their own creativity into designing products that are beautiful, easy to use, and easy to sell. The product is the ultimate purpose of the design.
We have received some awards in the field of design this year, which shows that our products is valuable in the design, because I have always believed that design is an anonymous language representative, it represents an indescribable beauty on the world.